How To Crack The Code Of Influencer Marketing
THE WRONG WAY
YouTube creators are attractive partners for brands. Though if you want a spokesperson to smile and endorse an item, these creators are most likely not the way to go.
CRACK THE CODE
When creators share the spotlight with brands, the information needs to feel authentic on their channels and resonate using unique audiences while also integrating a brand (or product) story. Success uses a shared purpose, creative thinking, and a good amount of finesse. Brands that can crack the code is certain to get closer to their customers, gaining viewers and brand advocates on the way.
What does it genuinely mean? And look like? For YouTube collaborations, we agreed that authenticity is achieved when you are true to the brand and by partnering with a creator who shares your brand's passions and purpose.
YouTube gives people literally an incredible number of videos to choose to view. But with more options comes the requirement of more filters. People aren�t going to engage with content they only kind of like or kind of relate to.